Our investment approach

We invest in pre-seed and seed stage companies that are using technology to improve working lives. Our focus is on accessible, affordable solutions that can scale to reach hundreds of thousands of workers.

Our investment criteria

Every potential investment must demonstrate:

  1. Clear Social Impact: Addressing specific challenges faced by our target worker groups

  2. Innovative Technology: Using data and digital solutions to create meaningful change

  3. Accessibility: Solutions that are affordable and accessible to low-income workers

  4. Scalability: Potential to reach 100,000+ UK workers

  5. Sustainable Business Model: Path to financial viability and growth

  6. Measurable Outcomes: Ability to track and report on social impact

Our investment sectors

Our portfolio spans multiple sectors where technology can improve work quality.

Sector-Specific Solutions:

  • Hospitality and service industry improvements

  • Care sector innovation

  • Retail worker support

  • Delivery and logistics optimization

  • Construction industry tools

  • Personal services enhancement

Target Worker Groups

We specifically target investments that benefit:

  • Low-paid workers: Those earning less than two-thirds of median UK wages

  • Workers in precarious employment: Including zero-hours contracts, temporary work, and gig economy roles

  • Workers lacking voice and representation: Those at greater risk of discrimination or exploitation

  • Workers with limited qualifications: Those with restricted access to training and development opportunities

Direct Worker Support:

  • Careers advice and job matching platforms

  • Training and skills development solutions

  • Employee benefits and financial wellbeing tools

  • Worker communities and peer support networks

  • Mental health and wellbeing services

Due diligence process

Our investment process integrates social impact assessment from day one:

  • Initial Screening: Alignment with worker groups and impact objectives

  • Impact Assessment: Detailed evaluation of potential social outcomes

  • Business Viability: Traditional venture capital due diligence

  • ESG Review: Environmental, social, and governance risk assessment

  • Impact Framework Design: Establishing measurement systems and KPIs